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Iron Man 2 Alternate Reality Game

Alternate Reality Games, Geek, marketing, Original Work, social media Add comments

So, it looks like Iron Man 2 is joining the ARG movement.  The rabbithole for this appears to have been a Stark Industries recruiter wandering around Comic-con.  Here’s a link to what was on the business cards she was handing out.  This will take you to the website: www.starkindustriesnow.com which has a letter from “Tony” and a link to apply for employment with Stark Industries.  Some of the questions are fairly stereotypical like employment history, but others like this: “What term describes the superposition of two or more waves resulting in a new wave pattern?” are a little trickier.  I applied, but have yet to receive anything, maybe I didn’t get the physics questions rights… In addition, several ‘news articles’ have been released: link and here.  The best people can do is look at what words are darkened, and the clipping below of the man walking on air.  Is it related?  This is definitely generating some buzz, but from an ARG perspective, a LOT of people are scratching their heads trying to figure what the clues mean and what to do with them. If anybody has any clue please drop me a line, in the meantime we can memorize what’s been released and hopefully a new clue will emerge that we will lead us in the right direction besides in circles…?

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December 15th, 2009  
Tags: alternate reality game, ARG, brand development, Geek, geek marketing, internet marketing, marketing, new media, original work, scott gray, social media, social media marketing

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